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Urgent! Campaign and Marketing Operations Manager Job Opening In La Plata – Now Hiring Paystone

Campaign and Marketing Operations Manager



Job description

Campaign and Marketing Operations Manager

Join Paystone and power the future of customer-driven growth.

Our products help merchants transform every interaction into momentum for growth.

Guided by our core values—putting people first, solving impactful problems, and building a better future—we’re on a mission to help small businesses thrive.

What You’ll Do

Marketing Operations

  • Monitor data integrity across marketing and sales systems.

  • Support lead routing and enrichment workflows.

  • Maintain segmentation lists for campaigns, ABM plays, and reporting.

  • Track and report on campaign engagement and impact.

  • Implement and integrate technical solutions across marketing and sales tech stacks (CRM, MAP, analytics tools).

  • Develop and manage API connections between platforms for seamless data flow and automation.

  • Leverage AI and LLM-powered tools for data enrichment, personalization, and campaign optimization.

Account-Based Marketing (ABM)

  • Maintain and update target account lists in ABM platforms.

  • Enrich account and contact data with firmographics, technographics, and intent signals.

  • Build and launch multi-touch ABM campaigns (email nurtures, display, LinkedIn, retargeting).

  • Coordinate ad creative, copy, and personalization with content/design teams.

  • Create personalized landing pages or microsites for specific accounts or industries.

  • Track ABM campaign engagement, account progression, and pipeline impact.

  • Experiment with AI-driven segmentation, personalization, and content generation to scale ABM programs.

Paid Media

  • Launch, monitor, and manage paid media campaigns on paid media platforms.

  • Report on campaign results, budget pacing, and optimization opportunities.

  • Optimize campaigns continuously by adjusting targeting, bids, budgets, and creative based on KPIs such as CTR, CPL, and conversion rates.

  • Proactively identify new paid media opportunities, including untapped audience segments, channels, or ad formats.

  • Collaborate with design and content teams to iterate on creative assets and messaging for better ad performance.

  • Incorporate AI-based predictive analytics and audience modeling to improve targeting and ROI.

What We’re Looking For

  • 3–5 years of B2B marketing experience, ideally in marketing operations, ABM, or demand generation.

  • Proven ability to manage multiple projects with tight deadlines while maintaining attention to detail.

  • Strong analytical mindset with proficiency in spreadsheets, dashboards, and performance reporting.

  • Hands-on experience with marketing and sales platforms (HubSpot, Marketo, Salesforce) and ability to work with diverse data sources (analytics, intent data, enrichment tools).

  • Experience with paid media campaign setup and optimization (Google Ads, Meta Ads, LinkedIn, etc.).

  • Familiarity with web personalization, A/B testing, and conversion rate optimization tools.

  • Proficient in marketing automation and workflow tools such as Zapier and data enrichment platforms.

  • Experience implementing AI/LLM-powered solutions for marketing operations and personalization.

  • Track record of marketing tech stack integration, including API-based data connections between platforms.

  • Hands-on experience with ABM platforms (e.g., Demandbase, 6sense, Terminus) and account journey tracking.

  • Ability to build advanced reporting dashboards and apply attribution modeling to measure pipeline impact.

  • Strong collaboration skills with experience working across sales, design, and content teams.

Perks & Benefits

  • Compensation tied to market data
  • We reward for contribution
  • Flexible Time-off
  • We’re committed to career development
  • Work from home

Our Mission

By joining Paystone, you are joining a team that is future-focused and driven by our mission of creating Customer Driven Growth.

By helping our clients create better experiences for their customers, and in turn, motivating their happy customers to share their experiences with others, our platform creates momentum for our clients to gain more happy customers.

We win when our customers do.

Curious?

Good.

We want curiosity—innovation stems from observation and questioning.

Be eager, be innovative, and be ready to raise the bar.

About Paystone: a leading North American payment and software company redefining how merchants engage their customers and grow their businesses.

Our solutions are used at over 30,000 locations across Canada and the United States, processing over 10 billion dollars a year in card volume.

We employ over 200 employees and partner with hundreds of brands across North America.

Paystone is an equal opportunity employer.

If you require accommodations due to disability, please let us know at the time you are selected for an interview.

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Note: This description is intended to outline the general nature and level of work and does not include all responsibilities, duties, and qualifications of the role.

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Required Skill Profession

Gestión Y Operaciones



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