Overview
MonetizeMore is a global leader in ad tech, helping publishers maximize revenue by building strong, transparent, and diversified demand partnerships.
We work with leading DSPs, SSPs, ad networks, and agencies worldwide to create a more competitive auction environment that drives higher fill rates and stronger returns for publishers across web, app, and CTV.
This role is central to that mission: scaling and optimizing our global demand stack, forging strategic relationships with top programmatic buyers, and ensuring sustainable, diversified revenue growth.
Responsibilities
- New Partner Sourcing: Proactively identify, prioritize, negotiate, and close new demand partnership agreements with top-tier global and regional advertising platforms (DSPs, Ad Networks, Media Agencies, Trading Desks).
- Contract Negotiation: Strategically negotiate solid revenue share models and favorable payment terms with demand partners and networks that mutually benefit MonetizeMore and our publishers.
- Key Account Focus: Establish and maintain high-level relationships with major programmatic buyers, including The Trade Desk, MediaMath, Amazon, Criteo, and similar companies.
- Revenue Diversification: Optimize the auction bid pressure from non-Google demand partners to diversify revenue sources for MonetizeMore publishers.
Increase the Share of Voice (SOV) from revenue originating from non-Google demand to improve overall revenue diversification.
- Inventory Expansion: Seek opportunities to add value to publishers' inventories by targeting local ad agencies that may be interested in buying direct inventory or PMP deals.
- Media Kit Development: Create a professional, solid media kit and compelling pitch materials that will entice demand networks and agencies to buy our inventory.
Technical Integration & Operational Oversight
- Header Bidding Expertise: Lead the technical and business integration of new demand partners via MonetizeMore’s proprietary header bidding wrapper, ensuring seamless and low-latency performance.
- Platform Diversification: Drive monetization growth across emerging channels, including Connected TV (CTV), Mobile App Monetization, and other high-growth video environments.
- Financial Flow Ownership: Take ownership of the payment pipeline and work closely with the Finance Team to ensure demand partner payments are received on time and to ensure publishers are paid on time.
- Integration Process Management: Work closely with Ad Ops and Engineering teams to optimize the onboarding lifecycle process, from initial testing to full launch and optimization.
Communication & Reporting
- High-Impact Communication: Clearly and effectively communicate complex technical and business terms to internal teams and external executive partners.
- Documentation & Training: Break down complex demand integration processes into simple, clear chunks for internal training and documentation.
- Market Intelligence: Stay ahead of industry trends (privacy changes, identity solutions, supply path optimization, etc.) and translate their impact into actionable demand strategies.
Qualifications
- Experience: 3+ years of successful experience in a Demand Partnerships, Business Development, or Supply/Monetization role within the Ad Tech or Publisher space.
- Industry Knowledge: Solid, expert-level understanding of the programmatic ecosystem including header bidding (Prebid), SSPs, DSPs, and Ad Exchanges.
- Strategic Negotiator / Financial Acumen: Proven ability to negotiate and manage commercial contracts, specifically focusing on revenue share and net payment terms.
- Technical Acumen: Strong understanding of ad demand integration processes, including VAST/VPAID for video, SDKs for app monetization, and general ad serving logic.
- Communication: Excellent written and verbal communication skills with a proven ability to solve problems, initiate partnerships via cold outreach, negotiate and present to senior leadership.
- Organization: Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously.
Bonus Qualifications (A Major Plus)
- Deep DSP Network: Existing contacts and relationships with key decision-makers at The Trade Desk or other major DSPs/SSPs/Trading Desks.
- Trade Desk Experience: Previous employment experience at The Trade Desk or a similar Tier-1 DSP.
- Global Focus: Experience managing demand partners and monetization across diverse international markets (EMEA, APAC, LATAM).
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